MochiMeychi

Building a playful brand for a modern mochi business

About the project

A modern dessert brand that pairs artisanal ingredients with bold, joyful design. Every detail — from flavors to packaging to digital presence — is built to spark joy. The challenge was standing out in a saturated F&B market by balancing premium quality with approachable fun, and translating the tactile, playful feel of physical products into a smooth e-commerce experience.

More online orders completed: 45%
Social media engagement growth: 3.5x
Positive user feedback: 98%
Brand consistency across channels: 100%

01 / Color system

Royal Iris
#5D46F2
CMYK 62%, 71%, 0%, 5%
Persimmon
#F05525
CMYK 0%, 65%, 85%, 6%
Champagne
#F1D9BD
CMYK 0%, 10%, 22%, 5%
Ivory
#FAF5EC
CMYK 0%, 2%, 6%, 2%

Espresso
#461302
CMYK 0%, 73%, 97%, 73%
Cotton Candy
#F9D3FA
CMYK 0%, 16%, 0%, 2%

02 / Typography

Plus Jakarta Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Paired with Kyoto Northern

Kyoto Northern

Aa Bb Cc 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&()

03 / Project timeline

June - September

JuneJulyAugustSeptember

Discovery & Research
Visual Identity System
Brand Strategy
Logo Exploration
Refinement
Mascot Design
Delivery

CLIENTS

They captured exactly what MochiMeychi needed: playful enough to spark joy, but polished enough to feel premium. The brand, packaging, and online shop now feel like one delicious experience.