Clera
Design that introduces top talent to their dream jobs
About the project
An AI talent agent that matches professionals with jobs at VC-backed startups. Instead of traditional applications, it makes direct introductions to hiring managers via messaging. The design challenge was building credibility in a competitive HR tech space right after a #1 Product Hunt launch, and attracting top technical talent through LinkedIn.
- Product Hunt launch
- #1
Clera
Brand foundations · Typography · Project timeline
01 / Color system
- Clera teal
#004E52
- Deep teal
#003639
- Warm paper
#FBF8F4
- Agent aqua
#6CF1EF
- Warm intro
#AED6C6
02 / Typography
Source Serif 4
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Paired with Inter
Inter
Aa Bb Cc 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&()
03 / Project timeline
March - May
W1 - W2W2 - W3W3 - W4W4 - W5
- Discovery & Brand Audit
- Social Media System
- Competitive Audit
- Final Delivery
- Brand Strategy
- Visual Identity
- Talent Marketing Assets
- Creative Refinement
- Messaging & Positioning
- LinkedIn Campaigns
CLIENTS
The LinkedIn campaign gave Clera the credibility we needed after launch. It explains our AI talent agent clearly and helps us connect with the high-quality professionals we want to serve.
Alexander FarrClera Founding Team
